In a cryptocurrency context, the unit of account is used to represent the real value of digital transactions. Cryptocurrencies present themselves as decentralized alternatives to government-issued money. Expressed in the underlying digital tokens, these units naturally adjust based on supply and demand. As such, the primary role of a unit of account in cryptocurrency is to provide a consistent value measurement for transactions, irrespective of fluctuating market prices.
The unit of account provides a benchmark which helps users understand the comparative value of items. In cryptocurrencies, it aids in comparing the worth of different goods and services within the ecosystem, increasing economic efficiency.
Moreover, cryptocurrency units can make international transactions more straightforward as the same unit of account - say, a Bitcoin - has the same value everywhere, bypassing issues of currency conversion and exchange rates. So if something costs 0.001 BTC in the United States, it will also cost 0.001 BTC in Japan, making it a truly universal currency - at least in theory.
The main issue with using cryptocurrency as a unit of account is its high price volatility. When the value of the cryptocurrency fluctuates, it makes it hard for people to make consistent value judgments. Imagine if the price of a coffee quoted in Bitcoin varied wildly from day to day. It would make practical transactions difficult.
It's important that a unit of account be stable for it to perform its role effectively. Stability in this case refers not to the absolute price (since we see traditional currencies undergo inflation or deflation) but to the extent and frequency of price change. Currently, few cryptocurrencies meet this standard of stability.