Basic Attention (BAT)

Basic Attention

Basic Attention Token (BAT)

The Basic Attention Token (BAT) is a blockchain-based system for tracking media consumers' time and attention on websites using the Brave web browser. Built on Ethereum, its goal is to efficiently distribute advertising money between advertisers, publishers, and readers of online marketing content and ads.

Users earn for their attention

  • Users maintain privacy as they earn BAT for viewing ads.

Creators get paid for making great content

  • Publishers and creators earn ad revenue and user contributions as well as tips.

Advertisers get a better return

  • Brave’s anonymous accounting lets advertisers know their ads’ effectiveness without violating privacy.

BAT is not just a simple investment product. It is a reward for viewing ads in the Brave browser. It can also be used to give tips and make micropayments.

Basic Attention Token is an Ethereum-based cryptocurrency that can be exchanged based on the web activity of users, creators, and advertisers. BAT is native to the Brave web browser. Essentially a private ad network, BAT is earned by users after viewing ads on Brave. In turn, advertisers receive data without violating Brave’s privacy terms. Creators can also earn BAT as revenue for ads displayed on their original content. BAT can also be traded on most major exchanges.

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Where to Buy Basic Attention Cryptocurrency

There are several platforms where you can buy the cryptocurrency Basic Attention Token (BAT). Here are some popular options:

1. Coinbase

You can buy Basic Attention Token on Coinbase's centralized exchange. It's quick and easy to get started.

2. Kraken

Millions of people choose Kraken to buy Basic Attention Token. They offer a safe and easy way to get started with crypto, accepting various payment methods like credit cards, debit cards, and bank transfers.

3. Binance

Binance is another popular platform where you can buy Basic Attention Token. They offer a wide range of cryptocurrencies, low fees, and high security. You can create a free account and choose from various payment options.

These platforms provide a convenient and secure way to purchase Basic Attention Token and start participating in the Brave browser's blockchain-based digital advertising platform.

Note: Always do thorough research and consider your personal preferences before choosing a platform to buy cryptocurrencies. Prices and availability may vary.

Founders of Basic Attention

Brendan Eich

Brendan Eich is the co-founder of Basic Attention Token (BAT).

He is also known as the creator of JavaScript and has a background in Mozilla and Firefox.

Brian Bondy

Brian Bondy is a member of the team behind Basic Attention Token. He is an experienced software engineer with expertise in security, engineering, and design.

Yan Zhu

Yan Zhu is another member of the founding team of Basic Attention Token.

She is the Chief Information Security Officer and contributes her expertise in security and privacy to the project.

Other Team Members

In addition to the founders mentioned above, the Basic Attention team consists of individuals with backgrounds in business, research, engineering, and design. Some notable team members include:

  • Brian Brown
  • Bill Engles
  • Brad Richter
  • Brian Clifton
  • Catherine Corre
  • Marshall Rose
  • Luke Mulks
  • Jan Piotrowski
  • Ryan Watson
  • Aubrey Keus

Advisors

The team at Basic Attention Token also benefits from the guidance of advisors.

One notable advisor is Zooko Wilcox, who has expertise in blockchain and cryptography.

Overall, the founders and team members of Basic Attention Token bring together a diverse set of skills and backgrounds to develop and promote the project.

Roadmap and Future Plans of Basic Attention

State of the BAT 2023

The State of the BAT 2023 provides a snapshot of BAT stats, key accomplishments in 2022, and goals for BAT in 2023.

The focus is on expanding BAT utility in NFT marketplaces and integrating Solana blockchain into the Brave browser for DApp support.

BAT Roadmap 2.0

The BAT Roadmap 2.0 aims to make crypto and decentralized finance (DeFi) accessible and usable for everyone. This includes enhancing BAT utility in Brave Rewards, supporting BAT as collateral in leading DeFi protocols, and integrating Solana blockchain into the Brave browser.

Brave Browser and BAT Utility

The Brave browser serves as the first client for BAT, with a growing user base.

BAT already has significant utility, with millions of monthly transacting users and thousands of ad campaigns from advertisers in over 190 countries. BAT is accepted by over a million verified publishers and offers utility in the blockchain gaming industry.

Brave Wallet

Brave is developing a native wallet built into the browser, providing users with a secure and convenient way to store, manage, and swap cryptocurrencies.

The wallet will support Ethereum, Bitcoin, and other compatible blockchains, allowing users to access their self-custodial cryptocurrency wallet and other supported exchanges and custodians seamlessly.

Future Price Prediction

While it is difficult to accurately predict the long-term price of BAT, it has shown potential for growth and can be a good addition to a diversified investment portfolio. However, it is always advisable to do thorough research before investing in any cryptocurrency.